In place of a midterm, you have the following take-home assignment:
Put your Business Idea down in one sentence or phrase
Describe what your Legal Business Structure will be and why (DBA, Partnership, Corp, LLC)
List and describe your Market Segments
Describe your Target Market and why you choose it as your target market (remember, Know your Customer)
Briefly, mention how your idea address each of the 5 P’s of marketing (Product, Price, Place, Position, Promotion)
Email it to me BEFORE class next Tuesday!
Have a great weekend!
Ben
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